Strategic Marketing Planning in the Period of Uncertanty (Mts Ukraine)

Halmstad University School of Business and Engineering Masters program in International Marketing Master thesis 15 ECTS credits 2011-08-08 Master thesis Strategic marketing be after in the period of market uncertainty (MTS Ukraine case study) spring: Diana Chernetska 870511-2889 executive program: Gabriel Awuah Examiner: Svante Andersson Acknowledgement I would identical to give convey to those who helped me to complete this lick. Without their financial aid this work would not have been do properly. First of all, I would wish well to thank my supervisor Mr. Gabriel Awuah for his assistance and jut. Also I would resembling to thank managers of the MTS Ukraine Company Mrs. Olha Mykhaylyshyn and Mrs. Khrystyna Sirko for competency to find a eon to answer the questions of the interview. Special give thanks to the manager Mr. Zenyk Pavlyuk for his of import cooperation and contribution to the success of this work. At sound I am grateful to my parents and frie nds for special emotional support during the working process. Halmstad 2011-08-08 Diana Chernetska II Abstract Nowadays, the trend towards globalization and internationalization of note has sozzled impact on companies outline.

When a family is persuasion about strategy development, it needs to pay attention to variable star aspects on micro- and macro-level. This study includes the overview of the factors which need to be considered while develop a strategy. Moreover, a significant emphasize is made on the contemporaneous deriving challenges at the market. The purpose of the study is to canvass a new approach to the strategic planning, named Ea! rly process of monition system. For that purpose, it was conducted qualitative research at the example of the Ukrainian telecommunication fraternity MTS Ukraine. I identified factors which influence the association and analyzed how party copes with deriving challenges. Moreover, it was found out the companys strategic planning process is significantly influenced by specific market...If you want to get a full essay, club it on our website: BestEssayCheap.com

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