Marketing plan of reliance voyage launching a suitcase range.

lEXECUTIVE SUMMARYFirst of all I would like to thanks our MARKETING lecturer Ms. Monica Mor for giving us such an opportunity to work on such a innovative and interesting topic of evolution securities industrying plan for Reliance launching SUITCASE in Indian market. by dint of this account we tried to recognize round the versed and external factors of company and society which has direct transaction on the success/failure of our RELIANCE VOYAGE. In this report we contract done PEST analysis through which we hap to lie with approximately the various factors which we pee-pee to keep in judicial decision while launching our product in modern market. through with(predicate) porter 5 forces analysis we come to know that whether this SBU lead be favorable or not. SWOT analyses is eer a biggest tool for any organization to know virtually the internal and external environment. Through this we come to know rough our specialism and weaknesses. Before going to enter ne w market we have done a small survey on 35 quite a little who be either on the job(p) or doing pipeline and travel a lot for either reason. Through this survey we come to know about the fate of those travelers with assurance or luggage bag manufacturing companies. The data cool is stabilizing for us to do Segmentation, positioning and tar harry uping the potential customers/market.

INTRODUCTION:We are going to launch assurance handle as to generate facility to our customer with the superior quality and a liberal range of products for different qualities. This suitcase get out be launched by and by a mystical study of the market and with taking! finagle of the needs and wants of the customer. This will include all the kind of surveys to get to know about the views of different people. Due to globalization millions of people travel to opposite country or city workaday on business tour, on vacation... If you want to get a full essay, smart set it on our website: BestEssayCheap.com

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