Marketing Mix

Marketing Mix opus MKT/421 June 5, 2012 Craig Clark Marketing Mix Paper To achieve trade objectives the strategy must include diametrical elements of the trade mix. The elements of the mart mix which argon product, place, price, and promotion forsake alone be explained. KFC will be used to find out how each one of the elements of the merchandising mix affects the, marketing strategy, tactics, and development. KFC and the 4 Ps KFC primary purpose is to get by scandalmongering in the form of human beingss of xanthous, salads, sandwiches, and wraps. KFC originally started out marketing deep-fried chicken, however as time goes on and the States began its healthier eating habits, KFC market strategist came up with a declension of roasted chicken, and grilled chicken products. KFC also offers font dishes and desserts. KFC went to wide lengths to create a standard set of viands items so that the taste is the same whether you argon e ating chicken in Los Angeles or in China. KFC realized that there is profound descend of savings in standardizing; however, being able to line up to any environment ensures success. The slogan think global, act topical anesthetic was embraced by KFC. Product Product is anything that can be offered to a market to satisfy a lack or need.

Product includes the appearance, packaging, functionality, quality, warranty, and marking of the product. The product consists of two essential features which are tangible and intangible. manifest products are products that customers can smell, taste, see, and feel, like a 2 piece chicken dinner with coleslaw.! Intangible products are products that can non be touched or seen, but are neer the less very important to the business such as: computer programs, and domain names. KFCs specialty is and has always been fried chicken served in several forms made with the original proprietor (Colonel Sanders) unfathomed recipe, and with over 32,000 restaurants in more than 100 countries. KFC has had to tailor-make its products to reflect...If you want to get a full essay, order it on our website: BestEssayCheap.com

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