Introduction to Hospitality and Tourism

Question: Discuss about theIntroduction to Hospitality and Tourism. Answer: Introduction The tourism industry of Australia is one of the inevitable parts of the Australian business. The hospitality industry is another sector that comes under the tourism department and this covers up the major part of the tourism industry which includes the lodging, event planning, transportation, cruise line and many more additional fields that avail leisure time to the population. The hospitality sector of tourism department also includes the restaurant, amusement park, hotels along with the provision of super facility of maintenance and operations to the customers (Altinay, Paraskevas Jang, 2015). Moreover it is evident that the tourism department of Australia adds up some emphasis to its economy which helps in increasing the GDP of Australia. The department of tourism also gives its 8% contribution to the total export earnings of Australia. That is the reason the report is prepared which contains the details of hospitality and tourism industry of Australia. Along with that the essay represents the valuation of the importance and the challenges of tourism department of Australia faces (Buhalis Crotts, 2013). Australian Tourism Department The tourism department of Australia is the major part that adds to its economical that eventually increases its GDP with every growing year. In between that the domestic tourism is more popular in Australia which also represents 73% of the total GDP of Australian direct tourism. Also, the Australian tourism department helps in enhancing the employment of the country by providing employment to the 5% of the workforce of the Australian population. Some of the popular destinations for tourism in Australia are Brisbane, Sydney, Queensland, the Gold Coast, Melbourne, the Great Barrier Reef and the Australian outback. Apart from that the wildlife of Australia also adds on to its tourism department (Brotherton, 2015). The Australian tourism department is of international, backpackers and the domestic types that involve the visit of different types of customers to different tourist places of Australia. Out of these most important is the domestic tourism whose market is mostly estimated to be of $63 billion. It is because the domestic tourism includes the facilities for all type of customers. Apart from that the international tourism is mostly famous just because the wild life of Australia and its native animals. Linking to development of tourism in Australia the Australian tourism department formulated a core message saying There is nothing like Australia by which they aim towards the sharing of the favourite place of Australia with all corners of the world. Importance The major importance of tourism industry is it contributes to the growth of the Australian economy. Its importance gets contributed mainly from the domestic tourism that provides 73% of the total direct tourism. One of the major factors is it provides employment to almost 580,000 people in Australia which are of major importance. Apart from the full time, there is also the availability of part-time job that gives employment to 43.7% of people in Australia. On the whole, the department of tourism contributes 8% of the total earnings of the Australias export quantity (Mok, Sparks Kadampully, 2013). The tourism department mostly creates the generation of jobs within the country which eventually benefits the growth in the communities throughout Australia. The department of tourism in Australia can be said to be major importance because it is the key strength just because it is appealing to the natural assets of the Australian environment. Apart from that the tourism department of Austra lia have the provision of low cost of airlines to the customers. It has of greater importance just because it goes through a keen understanding of needs and demands of the customers which also drives the consumer segments that increases the investment for the tourism industry. Challenges Though having many places that can attract the customers to visit the places, still it needs some development in its infrastructure by revamping the hotels along with boosting the service standards. Apart from the few cities like the Sydney, Brisbane, and Melbourne, the other places of tourist importance in Australia are mostly regional areas. The tourist places including the wildlife are also the regional portion of Australia which is mostly facing various threats to the population. During the management of tourism in Australia, these are the places which come across through the challenges which could be geared up to make the developments for the improvisation of tourism department in Australia (Mok, Sparks Kadampully, 2013). The challenges that the Australian tourism department face are the flexibility in its services along with the options for more availability of food and beverages in the tourist places. Apart from that, it is important to make the tourist websites must be digit alised for the easy delivery of the services. Also, the content part of the tourism department must be taken care of as it is the source of attraction of the people from where they can get attracted. This will eventually provide the idea of traveling to the tourists. That is the reason it is mandatory to have the knowledge regarding the destination of tourism which is lacking a bit in this condition. The major challenge that the Australian tourism department faces is taking the tourism department in a serious mood to make it high priority in making its service delivery to the customers. The other factors that are hampering the popularity are the shortage of the workers and rooms which also in some instances affecting the statistics of tourism department of Australia. Conclusion The tourism department of Australia are the sector that adds the heavy economy increase to the financial condition of the country. It is also evident that though contributing towards the growth of economy still, it is facing many challenges for its growth due to some inevitable crucial parts. If these challenges are treated well and improvised then the Australian economy will face a huge growth in its economy which will be helpful for the countrys growth as well. Also if the all the government that includes the Austrade and the state and territory investment agencies which will eventually provide a strategic and long term approach for the development of the tourism department of Australia. 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